Key Account Profiling

If either the failure to win a new key account or the loss of a large existing customer represents a serious revenue setback, you need a service that both improves your win/loss ratio, by supplying targeted, non aggregated, entry strategies for the business development team, as well as the ability to identify current relationships that are under threat, how the threat has arisen, where the threat is coming from and what can do to prevent the loss of a client.

Key Account Profiling is used both offensively and defensively:

- Offensive:

Key Account Targeting and Potential Key Account Entrance Strategies are proactive, value added services enabling new business development teams to increase their sales pipelines/opportunities and their win/loss bid ratios. The return on investment (ROI) is easily calculable and often immediate.

- Defensive:

Existing Client Retention Strategies and Failed Bid Analysis are services offered to Account Management/Business Development teams looking to be proactive in both the retention of existing clients, through the provision of unbiased assessments of supplier performance and future client needs, proactive in and the reasoning behind failed bids, enabling a reassessment of the bid process and supplier offering.