Creating In-house CI Experience

In today’s highly competitive operating environments, Competitive Intelligence is one of the most effective methods of reducing business risk. The ability to collect intelligence on competitors’ activities, resources, processes and plans and use it constructively is becoming a key determinant of success. However, installing and maintaining an effective competitive intelligence function is far from easy.

It requires well-trained specialists, a network of internal contacts that have access to intelligence and an ability to work with consultants in order to acquire intelligence that internal sources cannot locate. Senior CIS executive are seconded to the client organisation for a period of time to help build a ‘best in class’ CI practice.