CI Mystery Shopping

Competitive Intelligence (CI) Mystery Shopping is designed to provide insight into how competitors are positioning their product/service to various target markets, the methodology of their sales process, the efficiency of their processes and the price. The approach proves extremely successful when the client is willing to play a proactive role in the programme, both in designing a detailed product / service specification and by answering subsequent questions put by competitors’ sales teams. To ensure a rounded view of the sales process, CIS usually conducts a primary elicitation programme within the competitors’ client base to glean their reactions to, and reasons for, choosing their suppliers and prices paid.