Monitoring & Forecasting

Request For Proposal

Key Benefits

  • Regular assessment of the level of threat posed by competitors in the market space you occupy
  • Anticipating changes in competitor or market activity
  • Identifying and anticipating new market entrants likely to pose a future threat
  • Assessing the impact of a client’s planned future strategy
  • Assessing the impact of key regulatory or technology changes within a market
  • Evidence

    Competitor topics monitored include:

    • Messaging, Positioning & Differentiation
    • Sales and Marketing Strategies
    • Key Events
    • Pricing
    • Key Financials
    • New Product Launches
    • Patents
    • New Manufacturing Processes and Technologies
    • New Hires & Departures
    • New Locations
    • Changes in Organizational Structure
    • New Alliances and Partners

    Key Market Drivers monitored include:

    • Key Events
    • M&As
    • Consumer Trends
    • New Entrants
    • Regulation
    • Technologies

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  • Expertise and Context

    CIS’ Competitor Monitoring program provides clients with access to:

    • Functional and industry-specific knowledge
    • Senior Project Consultants with extensive client-side and consulting experience
    • Analytical experience and expertise in market sizing, forecasting and trend analysis, competitive landscaping, competitor analysis, and ‘Blindspot’ analysis
    • A warm network of industry specific contacts which can be leveraged on a regular basis
    • Strategic Alignment: delivering the right results to support specific client initiatives

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  • Evidence-Based Solutions

    Key Outputs from CIS’ Monitoring program include:

    • Concise reports of events within the timeframe selected by the client
    • Flash reports which alert the client to key events as they occur
    • Analysis of the likely impact of events on the clients business
    • Regular presentations and discussions
    • Flexible research program which can be regularly refocused and realigned to internal requirements

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Competitor monitoring programs represent the optimum in proactive CI, they are designed to provide clients with continuous insight into existing, newly emerging and potential competitive threats. They provide in-depth information on those competitors that feature highly on clients’ “threat register”, as well as tracking key changes to the competitive landscape or market environment.

 CIS’ Monitoring Programs provide intelligence on competitor activity on a monthly or quarterly basis with a facility to receive “flash reports” on topics that require immediate action. The program’s focus is continuously reviewed in conjunction with the client, to ensure the research remains relevant and timely.

Each monitoring program is assigned one or more director level executives plus a dedicated analyst team whose skills (linguistic, function and industry) match the requirements for the project. The directors provide the expertise necessary to translate the evidence we collect into relevant and actionable strategy. The executive team leads discussions with the client around key areas of focus for subsequent months of the monitoring program, as well as providing implications and recommendations on an ongoing basis.

Aligning the Program with Stakeholder Needs

CIS works closely with the direct client and stakeholder team throughout the program identifying their specific intelligence needs and preferred style of deliverable.

Desk-based intelligence gathering

As with any CI program, the vital “raw material” is intelligence. CIS conducts secondary and primary intelligence gathering on a monthly basis. Primary research forms a key component of the program, a discipline in which CIS is recognized as being best in class.

Analysis & Reporting

Analysis of the intelligence collected is conducted on an ongoing basis, the output of which feeds into the next month or quarter’s program ensuring the information collected is relevant and timely.