Market Opportunity Analysis
Key Benefits
- Evidence-based analysis of the market opportunity
- Assessment of regulatory environments
- Optimization of emerging market opportunities
- Evaluation of partnership opportunities
- Appraisal of product development and outsourcing opportunities
- Greater clarity around internal ‘go/no go’ decisions
- Identification and evaluation of potential partners
- Maximizing the effectiveness of positioning and messaging strategies
- Ability to effectively respond and adapt to changes in supplier and market dynamics
- Focused expenditure with an increased ROI
CIS’ Market Opportunity Analysis program is designed to deliver maximum insight into new opportunities providing market, competitor, customer, channel and regulatory evidence which can support an internal ‘go/no go’ decision or evaluate and assess the best market entry strategy.
CIS’ Global Market Opportunity Analysis Team is expert in designing and executing in-depth intelligence gathering and analysis programs that deliver actionable insight including:
- The Scale of the Market Opportunity
- The Competitive Situation
- Market Entry Strategy
- Product Mix and Pricing
- Segmentation
- Pre and Post Sales Service and Support
- Marketing, Sales and Promotional Strategies
- Sourcing Strategies
- Distribution and Logistics
- Organizational Structure
- Government/Regulatory Factors
CIS’ Market Opportunity Analysis includes the following components:
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Market Sizing
CIS’ Market Sizing component provides clients with an evidence-based analysis of the market potential in terms of market size, structure and market trends, highlighting key barriers to market entry and areas of potential opportunity.
Key intelligence provided includes:
- Market Structure and Size
- Trends and Forecasts
- Gaps in the Market
- M&As
- Channel Structure
- Barriers to Success
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Competitive Landscaping
CIS’ Competitive Landscaping identifies and profiles key players within a sector or geography, from market leaders to new incumbents and potential future entrants. The landscape is mapped via a series of matrices to show the level and type if threat posed by each company currently operating in the space. Both current and anticipated future threats are highlighted as well as key learnings from market leaders, failed entrants or organizations which have recently left the space.
Key intelligence provided includes:
- Identification of key players and market shares
- Key competitor profiles
- Business models / strategies
- Products/services comparison
- Pricing strategy
- Target market segmentation
- Indirect competitors
- New technologies
- Key lessons
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Customer Insight
CIS’ Customer Insights focuses on the provision of intelligence relating to the current and future needs of the potential client base. It identifies key opportunities regarding unmet customer need as well as key accounts open to new supplier relationships.
The methodologies used incorporate Conjoint Analysis (product/service design), Customer Satisfaction, Focus Groups and CI related elicitation techniques such as Key Account Profiling and Sales Lead Generation.
Key intelligence provided includes:
- Customer expectations
- Unmet needs
- Concept testing
- Customer purchasing behavior
- Key account identification
- Customer satisfaction
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Channel Strategies
CIS Channel Strategy Analysis is designed to provide an evidence-based assessment of ‘best in class’ route to market strategies within a key sector or geography. It evaluates channels used by current incumbents and identifies key channel partners and decision-makers down the value chain and their influence on the market.
Key intelligence provided includes:
- Key competitor distribution models
- Key channel partners
- Type of organization
- Decision-making process with relative weight/importance of each key influencer within that process
- Leading foreign brand representatives and agents
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Regulatory/Environmental Assessment
CIS understands that in order to effectively evaluate the opportunities and risks of entry into a new market it is critical to undertake an in-depth, current assessment of the key regulatory and environmental factors. This research component focuses on delivering client-specific recommendations and implications regarding legislative, political, economic, and technological factors.
Key intelligence provided includes:
- Economic growth predictions
- Current regulatory environment
- Predicted changes
- Restrictions
- Related competitor strategy
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Resource Analysis
This component provides insight into current resources and partnerships available within a market, and is designed to evaluate key areas of opportunity and risk for the client.
Key intelligence provided includes:
- Partnership identification
- Contract manufacturing resources
- Availability of marketing services
- Marketing partners
- Contract sales services
- Logistics resources