Competitor Simulation & Strategy Exercises

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Key Benefits

  • Defending against or preparing for a specific competitor attack in terms of product launch, market share or M&A
  • Understanding the key current competitive threats and anticipating and preparing for future ones
  • New product or service launch
  • Anticipating and preparing for a change in competitor future strategy
  • Preparing for a new technology launch which will significantly impact the market
  • Preparing for a major change in the market or regulatory environment
  • Challenging internal decision-making
  • Maximizing market positioning and messaging versus a key player
  • Evidence

    The competitor dossiers that form the basis of a competitor strategy game are critical to their success.

    CIS’ secondary and primary intelligence gathering capabilities enable us to develop up-to-date and detailed ‘evidence decks’ or ‘pre-reads’ which can then be used to inform the strategy games.

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  • Expertise and Context

    CIS’ Competitor Simulation Exercises provides clients with access to:

    • Functional and industry-specific knowledge
    • Senior Project Consultants with extensive experience in Competitor Simulation and Strategy Exercises
    • Globally Executive Teams that facilitate strategy days in any region or geography
    • Analytical expertise: including Strategic SWOT, Four Corners, Competitor Threat Assessment, ‘Blind Spot’ Analysis, and ‘Impact’ Analysis
    • Strategic Alignment: delivering the right results to support specific client initiatives

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  • Evidence-Based Solutions

    Key Outputs from CIS’ Competitor Simulation Exercises include:

    • Enhanced understanding of the competitor’s capabilities and strategies with highlighted areas of key competitive threat
    • Competitor specific analysis
    • Granular and validated intelligence from deep within the competitor organization
    • Industry and client-specific implications, recommendations and conclusions
    • Actionable evidence which supports and informs business planning
    • The final outcome of the exercise depends on the client's objective. The most common needs include presenting an evidence-based investment case to senior management, a series of pressure-tested market and competitor strategies and associated action items, or a schematic identifying key areas of opportunity by market, technology or disease area. The findings are presented to the client in a fully analyzed format.

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CIS’ competitor simulation exercises enable the client to gain in-depth and competitive insight into key threats within a market place as well as critique internal tactics and strategies.

CIS is expert in the preparation, moderation and analysis of competitor simulation and strategy exercises which typically address the following challenges:

All Competitor Simulation Exercises are customized to specific client needs. We ensure that the client’s strategic objectives and decision-making processes are fully understood in order to deliver the right evidence-based solution to support client strategy.

CIS’ offering provides a complete package including: