Competitor Profiling

Request For Proposal

Key Benefits

  • Defending against or preparing for a specific competitor attack in terms of product launch, market share or M&A
  • Anticipating and preparing for a change in competitor future strategy
  • Targeting specific competitor products and understanding how they are delivered to the market place
  • Challenging internal assumptions and decision-making
  • Evidence-based analysis of the level of threat posed by a key competitor or new incumbent
  • Maximizing market positioning and messaging versus a key player
  • Evidence

    CIS’ team of global analysts can provide strategic evidence on any areas related to a competitor’s operational capability and strategy; key topics covered include:

    • Organizational Structure
    • Financial Performance Data
    • Product/Service Offering
    • Sales and Marketing Strategy
    • Manufacturing and Production
    • Pricing Strategy
    • Customer Segmentation
    • Distribution/Route to Market Strategy
    • After Sales/Technical Sales Service

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  • Expertise and Context

    CIS’ Competitor Profiling program provides clients with access to:

    • Functional and industry-specific knowledge
    • Senior Project Consultants with extensive client-side experience
    • Analytical expertise: including Strategic SWOT, Four Corners, Competitor Threat Assessment, and ‘Impact’ Analysis
    • Strategic Alignment: delivering the right results to support specific client initiatives

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  • Evidence-Based Solutions

    Key Outputs from CIS’ Competitor Profiling program include:

    • Enhanced understanding of the competitor’s capabilities and strategies with highlighted areas of key competitive threat
    • Competitor specific analysis
    • Granular and validated intelligence from deep within the competitor organization
    • Industry and client-specific implications, recommendations and conclusions
    • Actionable evidence which supports and informs business planning

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CIS’ Competitor Profiling enhances the client’s understanding of one or more competitors’ current operational capabilities and future strategies, as well as the level and type of threat they pose.

Via our primary intelligence gathering expertise, we augment both internal client knowledge and available published source data, providing current and validated evidence which maximizes client understanding and supports internal decision-making.

We conduct competitor profiling on all sizes and types of organizations, from industry leading global corporations to small domestic players. CIS has a proven track record in providing detailed and validated insight on even the most closed organizations, from those that do not file public reports and accounts, to global corporations with a reputation for being CI savvy.