Competitor Benchmarking

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Key Benefits

Understanding competitor capabilities and strategies in a specific product, service or functional area
Reviewing internal processes in order to improve them against the competition
Assessing the best delivery model for key customer segments
Understanding key competitors strategies over the next 2-3 years and the fit of their operating model with this
Identifying key points of differentiation and/or competitive advantage
Challenging internal decision-making
Maximizing market positioning versus a key player or players

Evidence
Our global team of executives are experienced in delivering detailed intelligence on all aspects of a competitor’s operations including:
- Business Indices
- Specific Product or Service Offering
- Sales and Marketing Processes, Strategies and Resources
- Pricing Strategies
- IT and Technology Capabilities and Resources
- Customer Retention Strategies
- Employee Salary and Compensation
- R&D and Innovation
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Expertise and Context
CIS’ Competitor Benchmarking program provides clients with access to:
- Functional and industry-specific knowledge
- Senior Project Consultants with extensive client-side experience
- Analytical expertise: including Strategic SWOT, Four Corners, Competitor Threat Assessment, and ‘Impact’ Analysis
- Strategic Alignment: delivering the right results to support specific client initiatives
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Evidence-Based Solutions
Key Outputs from CIS’ Competitor Benchmarking program include:
- Providing comparative analysis that benchmarks each competitor’s model with that of the client’s in order to identify the ‘best in class’ features
- Benchmarking analysis that numerically assesses client and competitor organizations against an established industry average and/or ‘best in class’ example
- Highlighting key areas for improvement or competitive advantage
- Competitor-specific analysis including Strategic SWOT and Four Corner Analysis
- Granular and validated intelligence from deep within the competitor organization
- Industry and client-specific implications, recommendations and conclusions
- Actionable evidence which supports and informs business planning
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CIS’ Competitor Benchmarking enables the client to benchmark itself against ‘best in class’ processes in order to optimize its performance versus the competition, ultimately improving market share and maximizing profits.

Competitor benchmarking can be conducted on both:

Competitors within the same sector or space in order to establish the client’s position versus other key players
Companies within other sectors believed to provide ‘best in class’ examples

All CIS’ Benchmarking programs are designed to deliver maximum insight into competitor and/or leading organization’s operations and capabilities. Our programs deliver key takeaways and recommendations to the client in terms of product or process improvement, as well as identifying key areas of competitive advantage or threat.

Our aim is to provide our clients with an understanding of ‘what is best’ and how it is achieved, including:

An understanding of what ‘best’ means for each competitor
Strategic strengths and weaknesses in rivals that can be exploited by the client
Important tactical information to improve operational effectiveness, both as a defensive and offensive measure to win new customers and defend an existing customer base
Detailed intelligence at an individual competitor level, updating and augmenting existing client knowledge and analysis
A detailed comparative analysis that benchmarks the client’s product/service proposition or business process against other leading competitors and/or organizations

CIS are expert in conducting Competitor Benchmarking on all sizes and types of organizations, from industry-leading global corporations to small domestic players.