Approach
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Evidence
Secondary and primary intelligence gathering provides a detailed and thorough understanding of competitors and markets, with clear and validated evidence that supports client decision-making.
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Expertise
Industry and functional expertise drives and directs all our competitive intelligence programs.
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Context
Our global experts translate evidence into actionable recommendations and robust conclusions as they relate to the competitor, market and client.
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Solutions
Providing evidence-based solutions designed to drive specific client initiatives.
CIS is an evidence-driven consultancy. All of our consulting programs are supported by current in-depth and validated data and information from both published and non-public domain sources. As a result, we believe that we are able to provide more reliable and insightful recommendations and conclusions than regular consultancies.
Our key differentiator is our primary elicitation capability, which enables us to provide detailed insight into competitors’ current capabilities and future strategies. We adopt a multi-pronged approach to primary research; targeting numerous sources within both competitor and industry organizations at a very senior level, triangulating and validating all the intelligence obtained. As a result, the evidence is of a high confidence level, providing our clients with confirmed, actionable insight.
All programs are tailored to specific client needs. We ensure that the client’s strategic objectives and decision-making processes are fully understood in order to deliver the right evidence-based solution to support client strategy.